Here’s what makes a good coffee, well, good

By Kristen Underwood — / Death Wish Coffee Blog

What makes “good coffee” good?

When it comes to coffee, it’s all about quality AND quantity. Think about it. If the quality is good, we want more. Am I right or am I right? But what exactly is “good coffee,” anyway? It’s important to realize that not all cups of coffee are created equal. There is a lot that goes into the perfect cup, but in the end, it all comes down to personal preference. 

What comes before the pour makes a world of difference in your cup. Here are a few things that need to come together for the perfect result.


Specialty coffee is considered to be of the highest quality when it comes to the coffee world. Specialty beans are very distinctive due to being grown in ideal climates around the world with varying types of soil composition and little to no defects. This results in flavorful beans full of characteristic. At Death Wish, we source our coffee beans from India and Peru — and we are constantly sampling and testing coffees from all over the world


Without fresh coffee, there’s no denying that you will end up with one disappointing cup of joe. The best way to ensure freshness is to purchase from a local roaster.  Once the coffee is exposed to oxygen, the beans start to lose flavor and freshness, so keep in mind if it has been roasted within the past couple of weeks and is vacuum-sealed in an airtight bag, you’re good to go! Or, to keep it fresh, store it in an airtight container!

By taking a seasonal approach to buying coffee in specific regions while the coffee is in season, some roasters are able to ensure peak flavor and freshness all year round. In like manner, we’re all familiar with the difference in the taste of fresh fruit at a farm stand in the summer from fresh fruit out of season during the winter.


The roasting process could arguably make or break your blend. It can take years of experience to understand the variety and unique characteristics of coffee well enough to roast it emphasizing the distinct flavor profiles rather than belittling them.

(Photo Credit: saniroy via Instagram)


When it comes to brewing, proper brewing ratios will determine how strong your cup will be. We recommend a 2.5:6 ratio to pack the meanest punch but experimenting will help you find what suits you best. There are hundreds of different brewing methods each with their own variables. Some of our favorites are the Chemex, Aeropress, and French press

At the end of the day, what constitutes a “good” cup of coffee all boils down to your taste buds. Everyone is a little different, so experimenting is key. With coffee being a staple in so many lives, the journey to finding your favorite cup is essential. Coffee is not just coffee. It’s a lifestyle. Treat it right, it’ll treat you better.

Related: What makes Death Wish the world's strongest coffee? 


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